Introduction to the Music Industry

Introduction to the Music Industry

An Entrepreneurial Approach, Second Edition

Fitterman Radbill, Catherine (New York University, USA)

Taylor & Francis Ltd

10/2016

316

Mole

Inglês

9781138924819

15 a 20 dias

Descrição não disponível.
Part I. Music Creation and Globalization 1. A Global Industry In Search of Entrepreneurs 2. How Music Is Created and Brought to the Marketplace Part II. Contacts and Contracts 3. Who Owns It and Why Does It Matter? Spotlight on Copyright 4. Performing the Music: Rights and Royalties 5. Monetizing Emotions: Branding, Music Publishing, and Sponsorships Part III. Artists and Their Publics 6. I'm My Own Record Label: Recorded Music Today 7. On the Road: Touring and Merchandising 8. The Artist's Professional Team: Managers, Agents, and Attorneys Part IV. Artist as Entrepreneur 9. Case Study: Astral Artists 10. Case Study: Pickathon Music Festival Chapter 11. Guide to Starting a Business Appendix: History of International Copyright and Trade Agreements
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