Designed to Sell

Introduction

Scope and Thesis

Vocabulary

Chapter Organization

Note on Sources

1 Setting the Stage: Design and Display at the Turn of the Twentieth Century

Merchandising at the Turn of the Century

Spectacle and the Museumification of Displays

Display Men, Window Dressers, and the First Merchandisers

Display Before Visual Merchandising: "Scientific Selling"

2 The Development of Visual Merchandising

Professionalization of Interior Display

The Introduction of "Visual Merchandising"

3 Downtown Remodeling: Implementing New Conversations

Selling Modernism

Raymond Loewy and The Foley Brothers Department Store

Gimbels Gets The Raymond Loewy "Magic Touch"

4 The Challenge of Efficiency in a Specialty Shop

Differences in Display: Merchandising in Upscale Specialty Stores

Neiman Marcus, 1941 and 1953

5 Seeing Change: The "Personality" of a Store

Early Suburban Branch Locations

"Informality" at Neiman Marcus, Preston Center

Raymond Loewy Associates' "Community" Building

6 "Image Building" In the Shopping Center, the 1960s

From Small-Town Store to National Retailer: The J.C. Penney Company

Together Under One Roof: The NorthPark Mall

Conclusion

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• Historia da arte / estilos de arte e design
• História da arquitetura
• Design de interiores profissional
• Arquitectura
• Estrutura e design arquitectónico

Houston Public Library;Grand Leader;Interior Display;Merchandise Display;Retail Design;Raymond Loewy;Store Interiors;Women's Wear Daily;Visual Merchandising;Suburban Store;Scientific Selling;Hagley Museum;Penney Stores;Higher Cost Departments;Suburban Branch;Baker Library;Good Life;Show Windows;Show Window;Retail Interiors;Corporate Visual Identity System;Branch Store;Regional Shopping Center;Bala Cynwyd;Interior Merchandising