Digital Sport Marketing
-10%
portes grátis
Digital Sport Marketing
Concepts, Cases and Conversations
Blakey, Paul; Seymour, Alan
Taylor & Francis Ltd
09/2020
248
Dura
Inglês
9781138701397
15 a 20 dias
589
Descrição não disponível.
1. The Development of Sport Marketing Practice, 2. Sport Marketing in the Digital Age, 3. Social Media in Digital Sports Marketing, 4. Reputation Management and Sports PR, 5. Sports Practice and Fan Engagement in an Online Environment, 6. Fan Activation and Involvement with Sports Business, 7. Getting Closer to Emerging Sports Audiences, 8. Sports in a Cultural and Knowledge Management Context, 9. The Importance of Sports Communication Strategies, 10. Sports Business in a Globalised Marketplace, 11. Towards New Thinking for Sports Marketers and Practitioners, 12. The Future of Sport
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sport Marketing;Sports Property;Alan Seymour;Digital Sport;digital marketing;Sport Business;sports marketing;English Premier League;e-marketing;Sports Industry;digital media;Fan Engagement;social media;Sports Organisations;reputation management;public relations;Sport PR;sports fans;ROI;sports communication;Sports Brands;knowledge management;EPL;sports business;PPC;marketing mix;Pay Tv Subscription;sports technology;VR Headset;Twitter;Sport Talk Radio;Facebook;Sport Management;fandom;Pe Teacher;Paul Blakey;Cath Bishop;sport promotion;UEFA European Championship;Race;PGA Golf;NBC
1. The Development of Sport Marketing Practice, 2. Sport Marketing in the Digital Age, 3. Social Media in Digital Sports Marketing, 4. Reputation Management and Sports PR, 5. Sports Practice and Fan Engagement in an Online Environment, 6. Fan Activation and Involvement with Sports Business, 7. Getting Closer to Emerging Sports Audiences, 8. Sports in a Cultural and Knowledge Management Context, 9. The Importance of Sports Communication Strategies, 10. Sports Business in a Globalised Marketplace, 11. Towards New Thinking for Sports Marketers and Practitioners, 12. The Future of Sport
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sport Marketing;Sports Property;Alan Seymour;Digital Sport;digital marketing;Sport Business;sports marketing;English Premier League;e-marketing;Sports Industry;digital media;Fan Engagement;social media;Sports Organisations;reputation management;public relations;Sport PR;sports fans;ROI;sports communication;Sports Brands;knowledge management;EPL;sports business;PPC;marketing mix;Pay Tv Subscription;sports technology;VR Headset;Twitter;Sport Talk Radio;Facebook;Sport Management;fandom;Pe Teacher;Paul Blakey;Cath Bishop;sport promotion;UEFA European Championship;Race;PGA Golf;NBC
