Marketing and the Customer Value Chain

Introduction 1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM 2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management 3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM 4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM 5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM 6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM 7. Transportation Management 8. Crisis Management and SCM 9. Delimitation of Industrial Markets: Features, significance, and synergies 10. Emerging trends References Index

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• Estratégia de negócios
• Gestão das compras e abastecimentos
• Vendas e marketing
• Gestão da produção e do controlo de qualidade
• Vendas e gestão do marketing

Supply Chain;Marketing;Service Delivery Processes;Supply Chain Management;Management;Frontline Staff;Operations;Execution Time;Market-Orientation;Vice Versa;Consumer;External Supply Chain;Industrial Marketing;RFID Reader;RFID Tag;IMC Mix;RFID System;Frontline Employees;3PL Provider;Circular Supply Chain;TFC;RFID Technology;IMC Plan;Back Office Processes;RFID;Front Office Processes;Exponential Smoothing;AVC;Servicescape Model;Green Supply Chain Management;Supply Chain Risks