Routledge Companion to Strategic Marketing
-10%
portes grátis
Routledge Companion to Strategic Marketing
Schlegelmilch, Bodo B.; Winer, Russell S.
Taylor & Francis Ltd
11/2020
480
Dura
Inglês
9781138489080
15 a 20 dias
816
Descrição não disponível.
PART I Fundamentals 1 Foundations of Strategic Marketing 2 Economic Foundations of Marketing Strategy PART II Customers 3 Customer Behavior and E- Commerce 4 An Updated Framework for Customer Relationship Management 5 Customer Journey: From Practice to Theory 6 Customer Satisfaction 7 Customer Experience Creation in Today's Digital World PART III Competitors and Environment 8 Competitor Analysis 9 Competitive Advantage 10 Digital Ecosystem and Collaboration 11 We UBER Yet We GOOGLE: Gaining Early- and Late- mover Advantage 12 Competition and the Future of Retailing PART IV Company 13 Global Marketing Organization 14 Allocation of Marketing Resources 15 Key Components of a Digital Marketing Strategy 16 Sustainable New Product Development Strategies 17 Co-creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making 18 Designing a Corporate Innovation Strategy: The Cube Solution 19 Omnichannel Strategy 20 Pricing Strategies 21 Mobile Payment Systems 22 Marketing Communication Strategy in the Age of Interactive Media 23 Social Media Strategy 24 Marketing Strategy and Corporate Social Responsibility 25 International Market Entry and Expansion PART V Impact of Marketing Strategy 26 Accounting for Intangible Assets: The Strategic Performance of Marketing 27 Market Orientation and Profitability 28 Customer Lifetime Value: What, How, and Why 29 Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
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Customer Journey;Marketing Strategy;Vice Versa;Customer Behavior;Multichannel Shopping;Customer Relationship Management;Business Processes;Competitor Analysis;Customer Relationship Management Systems;Competitive Advantage;Display Ads;New Product Development;Digital Advertising;Marketing Communication;Customer Experience Management;Marketing Management;Computerized Axial Tomography;Marketing Performance;Customer Profitability;Corporate social responsibility;Strategic Marketing;Social media strategy;Mobile Money;Mobile payment systems;Business Case;Digital marketing strategy;Sales Promotions;ROI;Customer Acquisition;NPD Process;Feed Back;Cross-channel Effects;Digital Ecosystems;CLV Metric;Word Of Mouth;Customer Journey Mapping;Export Mode
PART I Fundamentals 1 Foundations of Strategic Marketing 2 Economic Foundations of Marketing Strategy PART II Customers 3 Customer Behavior and E- Commerce 4 An Updated Framework for Customer Relationship Management 5 Customer Journey: From Practice to Theory 6 Customer Satisfaction 7 Customer Experience Creation in Today's Digital World PART III Competitors and Environment 8 Competitor Analysis 9 Competitive Advantage 10 Digital Ecosystem and Collaboration 11 We UBER Yet We GOOGLE: Gaining Early- and Late- mover Advantage 12 Competition and the Future of Retailing PART IV Company 13 Global Marketing Organization 14 Allocation of Marketing Resources 15 Key Components of a Digital Marketing Strategy 16 Sustainable New Product Development Strategies 17 Co-creation of Value in Service Marketing: An Approach Relevant to Managerial Decision Making 18 Designing a Corporate Innovation Strategy: The Cube Solution 19 Omnichannel Strategy 20 Pricing Strategies 21 Mobile Payment Systems 22 Marketing Communication Strategy in the Age of Interactive Media 23 Social Media Strategy 24 Marketing Strategy and Corporate Social Responsibility 25 International Market Entry and Expansion PART V Impact of Marketing Strategy 26 Accounting for Intangible Assets: The Strategic Performance of Marketing 27 Market Orientation and Profitability 28 Customer Lifetime Value: What, How, and Why 29 Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Customer Journey;Marketing Strategy;Vice Versa;Customer Behavior;Multichannel Shopping;Customer Relationship Management;Business Processes;Competitor Analysis;Customer Relationship Management Systems;Competitive Advantage;Display Ads;New Product Development;Digital Advertising;Marketing Communication;Customer Experience Management;Marketing Management;Computerized Axial Tomography;Marketing Performance;Customer Profitability;Corporate social responsibility;Strategic Marketing;Social media strategy;Mobile Money;Mobile payment systems;Business Case;Digital marketing strategy;Sales Promotions;ROI;Customer Acquisition;NPD Process;Feed Back;Cross-channel Effects;Digital Ecosystems;CLV Metric;Word Of Mouth;Customer Journey Mapping;Export Mode
