Tourism Marketing
-10%
portes grátis
Tourism Marketing
In the Age of the Consumer
Morrison, Alastair M.
Taylor & Francis Ltd
03/2022
758
Dura
Inglês
9780415726351
15 a 20 dias
1605
Descrição não disponível.
PART I: THE CONSUMER. 1. The consumer is first in tourism marketing. 2. Consumer behaviour in tourism. 3. Market and marketing research. 4. Customer relationship management. 5. Consumer use of social media. PART II: THE STRATEGY. 6. Social responsibility and ethical tourism. 7. Market segmentation. 8. Positioning, image and branding. 9. Marketing plan and marketing mix. PART III: THE IMPLEMENTATION. 10. Marketing communications. 11. Technology and e-marketing. 12. Tourism distribution channels. PART IV: THE TOURISM PRODUCT. 13. Product development and innovation. 14. Events and their development and marketing. 15. Regional development, marketing and partnerships. Part V: THE EVALUATION OF TOURISM MARKETING. 16. Marketing performance measurement
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Brand USA;Marketing Evaluation;MPM.;CBT.;Etc.;Marketing Performance;Tourism Marketing;Tourism Marketers;Destination Image;Slum Tourism;Marketing Plan;Sustainable Tourism;Social Media Marketing;VTC;CBT;IMC Campaign;Tourism Consumer Behaviour;Corporate Travel Management;Tourism Marketing Communications;RTOs;Regional Tourism Development;Traditional Travel Agencies;MPM;Incentive Travel Planners;CRM Programme
PART I: THE CONSUMER. 1. The consumer is first in tourism marketing. 2. Consumer behaviour in tourism. 3. Market and marketing research. 4. Customer relationship management. 5. Consumer use of social media. PART II: THE STRATEGY. 6. Social responsibility and ethical tourism. 7. Market segmentation. 8. Positioning, image and branding. 9. Marketing plan and marketing mix. PART III: THE IMPLEMENTATION. 10. Marketing communications. 11. Technology and e-marketing. 12. Tourism distribution channels. PART IV: THE TOURISM PRODUCT. 13. Product development and innovation. 14. Events and their development and marketing. 15. Regional development, marketing and partnerships. Part V: THE EVALUATION OF TOURISM MARKETING. 16. Marketing performance measurement
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Brand USA;Marketing Evaluation;MPM.;CBT.;Etc.;Marketing Performance;Tourism Marketing;Tourism Marketers;Destination Image;Slum Tourism;Marketing Plan;Sustainable Tourism;Social Media Marketing;VTC;CBT;IMC Campaign;Tourism Consumer Behaviour;Corporate Travel Management;Tourism Marketing Communications;RTOs;Regional Tourism Development;Traditional Travel Agencies;MPM;Incentive Travel Planners;CRM Programme
